Creator Partnerships
This program is currently managed through Shopify Collabs and is available by invitation only
Sore Thumb Publishing is building more than products. We’re building a story-first brand around real transformation, encouragement, and proof that people are not alone. Through the book, the challenge, and story-driven merch, we’re creating a visible system where stories can be shared, seen, and supported.
Sore Thumb Publishing is building more than products. We’re building a story-first brand around real transformation, encouragement, and proof that people are not alone. Through books, apparel, and the Back Then → Look At Me Now challenge, we’re creating a visible system where stories can be shared, seen, and supported.
This is for creators whose audiences connect with identity, healing, growth, encouragement, and meaningful storytelling. If your content helps people reflect, heal, express themselves, or feel seen, this may be a strong fit
What You Can Share
The Book
Do It For Me Please is a premium hardcover book for parents and caregivers created for the moments when words are hard to find.
The Challenge
The Back Then → Look At Me Now challenge helps people share where they began and where they are now, creating a living story and social-proof ecosystem.
The Merch
Story-driven pieces designed to help people tell and support real stories through visible self-expression.
This is not just about posting a link. It’s about helping people feel seen, giving language to transformation, and helping build a visible collection of real stories that can encourage someone else.
Creator collaborations may include:
- custom tracking links
- featured placement opportunities
- story-driven campaign concepts
- product gifting
- future paid or performance-based opportunities as the creator system expands. But most importantly...
A Peace of Mind
We’re not building around a short-term drop. We’re building an evergreen story ecosystem around a premium hardcover book, challenge participation, and story-driven merch that balances meaningful intention with monetary gain.
Strong partner creators can grow with the brand over time through affiliate earnings, gifted collaborations, and expanded creator opportunities truly knowing that every dollar they earn is helping those who follow them.
Receive an Invitation
Selected creators are invited to join the program through Shopify Collabs.
Review the Partnership
Learn what the brand is building, what products fit your audience, and how the partnership works.
Join Through Shopify Collabs
Approved creators receive access to their partnership details, tracking links, creator code, and next steps through Shopify Collabs.
Start Sharing
Share the story, the products, or the challenge in a way that fits your audience.
Approved Partner
Affiliate access and base commission through Shopify Collabs.
Gifted UGC Partner
A more content-driven path for approved creators who choose a structured gift/UGC relationship.
Featured Ad Partner
For high-performing creators only. Approved content may be used in paid ads with the creator code or tracked link attached, so the creator can continue earning on attributed sales.
Evergreen Partner
For sustained performers over time, with earlier access and priority opportunities.
The creator ladder and the Featured Ad Partner logic were both part of the recovered, reconciled system state.
Help More People Feel Seen
If your audience connects with story, identity, healing, encouragement, parenting, or meaningful self-expression, explore how the partnership works and reach out if the fit feels real.