#Look At Me NOW! Challenge

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Back Then → Look At Me Now

Every story doesn’t end where it started.

Some stories begin in hospitals.

Some in struggle.

Some in moments no one else sees.

But every story has the potential to say:

“I wasn’t supposed to be here… but I AM.”

Join The Challenge

Watch How This Challenge Works

See how people turn their “Back Then” into “Look At Me Now”

Every story has a starting point.

This is about honoring how far you’ve come.

Your “Back Then” doesn’t define you.

Your “Now” tells the story.

👉 Join the challenge and share yours.

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What This Challenge Is Really About

Every person has a story of something they’ve overcome.

A moment.

A diagnosis.

A struggle.

A season of life that changed everything.

This challenge is about recognizing that moment…

and honoring how far you’ve come.

Because your story didn't end there.

How To Join

It only takes a few steps to turn your story into something that can inspire someone else.

Step 1: Watch the explainer video

Step 2: Choose how you want to show your Back Then → Look At Me Now story.

  • Support Another Person's Story (giftable)
  • Tell Your Story (personalized)

Step 3: Complete your purchase and wait for shipment.

Step 4: Choose how you upload your Back Then → Look At Me Now photo and story

  • Directly on social media: include hashtags, tags, and pass it forward.
  • Directly with us: keep scrolling below to "Upload Your Story"
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Your Story Matters

Every story has a beginning.

A moment.

A season.

A chapter that shaped who you are today.

But your “Back Then” was never meant to define you.

It was meant to lead you here.

To this moment.

To your “Now.”

And your “Now” deserves to be seen.

Because someone else may need to see your story…

to believe in their own.


Why The Challenge Exists

Do It For Me Please: A Book For Parents Because Baby Knows Best  and the Back Then → Look At Me Now Challenge share the same purpose:

To support families and individuals through life’s most difficult moments…

and to create space for stories that deserve to be seen.

Because every voice matters.

And every story deserves to be told.

Upload Your Story

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Your story doesn’t end where it started.

This is your moment to say:

Look At Me, NOW!

Do It For Me, Please